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South Africa

Brand Identity, Visual Language, Logo Development.

Understand Today

Ridgeline is a boutique consultancy that helps companies explore and build their brands from the inside out. Led by Erik Vermeulen, Ridgeline exists to co-create “Strateteering” Workshops, Corporate Culture Interventions, Keynote Presentations and MC / Conference Moderation, Team Building Programmes and Behavioural Insights.


Explore Possibilities

Working closely with Ridgeline founder Erik Vermeulen, we immersed ourselves in the business, its brave culture and sense of adventure that sets the tone for the organisation. This in-depth understanding of the business and its future ambitions sparked a creative idea that would give the brand purpose and allow for growth.


Shape Tomorrow

The outcome of our work captured the orgnisation’s vision and resulted in a world class visual language that exhibits the adventurous nature of the business and its founder as well as the topography of Ridgeline’s approach to shaping organisational culture that stretches employees out of their comfort zones. This brand’s adventure is poised for scalable growth. ​


‘‘Their ability to conceptualise and come up with outstanding creative concepts that translate into workable assets is commendable and award-winning.’’

Erik Vermeulen – Founder & Director


We exist to shape
our tomorrow ™

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