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Debswana

CELEBRATING FIFTY YEARS OF ENRICHING A NATION

Identity Design, Visual Language, Photography, Content

“For our people, every diamond purchase represents food on the table; better-living conditions; better healthcare; potable and safe drinking water; more roads to connect our remote communities; and much more.”  His Excellency, Festus Mogae, former President of ​Botswana

Understand Today

Debswana is the largest private sector employer in Botswana with four mines located at Orapa, Letlhakane, Damtshaa (OLDM) and Jwaneng. Debswana also owns and operates the Morupule Coal mine. The organisation has contributed significantly to the economic growth of Botswana, as well as producing revenues responsible for lifting the country from one of Africa’s least developed to an international development success story. Botswana is now a middle-income country independent in means as well as name. This national asset turns fifty years old in 2019, a milestone worth celebrating, and a reflection on its contribution to enriching Batswana.

Debswana

Explore Possibilities

Valora partnered with Debswana’s Corporate Affairs team to develop a special edition visual language to celebrate this momentous achievement and allow the story of Debswana to be told over the course of 2019. To identify possibilities, the Valora team travelled to Orapa Mine as well as communities situated close to Debswana mines to discover cultural, tactile and contextual insights to inform the creative process.

Debswana

Shape Tomorrow

An elegant, simple visual style and application captured the modesty of the brand and its richness in natural resources.

The 50 year icon was inspired by the Debswana logo, and was created in such a way that it could be used as a stand-alone icon that celebrates the heritage of the Debswana brand. We chose colours that represented the richness of Botswana, complimented with a photography style that celebrates the communities and unsung heroes that enrich the nation.

Debswana
Debswana
Debswana
Debswana

We exist to shape
our tomorrow ™

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