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5 Ideas That Caught Our Attention This Week

On 21 April, we celebrated World Creativity and Innovation Day (#WCID) – a day designated by the United Nations to raise awareness about the importance of creativity and innovation in all aspects of human development. 

To commemorate the occasion, here are 5 interesting initiatives and ideas that caught our attention this week:

Wake The Nation

In the midst of the Covid-19 Pandemic, we have witnessed corporate individualism as many brands scramble to mean something. 

The WakeTheNation challenge is an opportunity for brands, people and business to collectively solve problems and create a world for all to thrive.

How it works: Briefs are provided around specific areas of opportunity and challenges (from supporting education to safer commuting) – and to head the call, brands simply need to accept one of them.

How are you using your strengths to make the biggest difference to your stakeholders and society as a whole?

An initiative by The Loeries and Constitution Hill.


DidTheyHelp is a website that monitors and reports whether companies and celebrities are meaningfully playing their part during the COVID-19 pandemic. It provides a central database for the public to see who is really making a difference through their actions.

What you do today will greatly influence how you are perceived in future – whether people spend money with you, want to work for you, or continue any relationship with you. Are you in tune with your stakeholder’s rapidly changing needs? 

Are you in tune with your stakeholder’s rapidly changing needs? 

How are you purposefully responding to and serving them?

Brand Interventionism

Picture: Johnny Miller/Millefoto for TIME Magazine

How do you build an enduring brand in an unequal society? Valora CEO, Charles Rupare, makes the case for brands to embrace “interventionist thinking” as the next strategic frontier. In this piece, Charles shares a perspective on what he thinks organisations can do to bring about real social, economic, and structural change that moves their customers’ lives forward.

Interventionist thinking is a willingness by a brand or corporation to get involved in solving problems that afflict citizens or customers from whom they derive profit.  A necessary behaviour change for societal progress.

3D-printed visor masks by a family Mitchells Plain, South Africa

SOUTH AFRICA – Cape Town – 9 April 2020 – Marshall Nelson with his children Mate'(Left) Marshall jnr (left) and Marte’ Nelson (far Right) with the face Vizers that he made with 3D Printers. Marshall along with his family is make face vizers to distribute in the Mitchells Plain community .Picture:Brendan Magaar/African News Agency (ANA) via News24

“Change is at its most potent when it manifests itself in the hands of everyday people” Charles Rupare wrote an article calling for our collective intelligence and unity to be the backbone of our progress on this continent. To this end, we are inspired by a family in Mitchell’s Plain South Africa who are 3D printing visors and handing them out for free to their community and surrounds – teaching us all that no matter how small, a commitment to serve people is the drive we need to overcome shared challenges. 

Senegal Leading from Experience 

Picture: Al Jazeera

“Without much of a health budget, Senegal is being championed for controlling the novel coronavirus. From early-detection mobile kits to 3D-printed ventilators, the West African nation is demonstrating a possible model in curbing COVID-19, relying on their experience of managing the Ebola outbreak.” A laboratory in Dakar is doing their part to help themselves by developing a $1 COVID-19 testing kit for its arsenal against the coronavirus. You can also watch the segment here.

Innovation often emerges from the obstacles in our surroundings and we are encouraged by those who’ve embraced the shared responsibility in creating an environment for all to prosper.

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